Client: Aussie Car Loans
e-CBD worked closely with Aussie Car Loans to grow their digital presence, incorporating a website redesign, new application system and internet marketing across their range of brands.
Aussie Car Loans is one of the largest auto finance brokers in Australia with offices in every state and territory. Their brand encompasses a number of divisions, namely Aussie Bike / Boat / Leisure / Truck / Equipment / Personal Loans. With access to a wide panel of lenders, Aussie Car Loans are able to provide a tailor-made finance package to their applicants, be it for a personal loan or business loan.
What e-CBD did for Aussie Car Loans
e-CBD has been looking after the entire digital portfolio for Aussie Car Loans and their subsidiary brands since 2014, incorporating web design and development, website hosting and internet marketing services.
Most significantly, e-CBD recently re-developed the Aussie loan application system, with the goal to achieve a better balance between user experience and what was legally required in regards to their loan administration process. The application was redesigned and the entire process simplified to a single-page application instead of a three-step application.
The roll out of this streamlined, mobile-friendly application across Aussie's suite of websites proved to be incredibly successful with a considerable increase in the number of applications made through the websites occurring after the implementation.
Each of the Aussie Car Loans websites are also currently undergoing a complete redesign, which is being rolled out through 2015. This is incorporated with a modern and holistic marketing strategy designed to increase brand awareness as well as organic traffic to the website and leads (applications).
e-CBD are also actively suggesting new mediums for the client to introduce on the website such as video and content strategy in order to remain competitive in their competitive industry.
Web Design & Development
- Redesigned the Aussie Car Loans and each of their 'Aussie' branded websites in 2015
- Mobile responsive design
- Redeveloped the loan application system
- Comparison rate table
- Designed creatives a range of online campaigns: Google AdWords Display Network, banner advertising on major sites such as CarSales, BoatPoint and more
- Designed customised email marketing template that's flexible enough to be used across their different brands and for various message
- Landing Page creation for various marketing activities
Internet Marketing Services
- Google AdWords Management through both the search and display network
- Search Engine Optimisation of each of their brands to ensure the sites are following important best practises and maintaining rankings.
- Copywriting for their individual blogs and advising on content strategy based on popular searches related to their industry
- Copywriting for email newsletters and advising on email marketing strategy.