E-Commerce Infographic – Shopping Cart Abandonment
E-Commerce can be frustrating if you look at your analytics and see your visitors put something in the cart and then leave without completing a transaction. Or worse, leave during the last step of the transaction. Why did they bail? Was it something you did?
Probably.
Most sites are built to just work. There’s no need to think about the user experience when it works…until you’ve only had 3 orders in as many months.
If you’re starting a new E-commerce site then you should study this infographic hard. If you have a struggling online store, or if you think you can get better results then read on.
If the average shopping cart abandonment rate is 65% and the average online order is $116 then out of 100 visitors who have put something in the cart you’re missing out on a possible $7540! Why do you hate making money so much?
Granted, there’s some issues you can’t control: the user isn’t ready to purchase, it costs too much, they want to save it for a later date, etc. There are some things you can control and any e-commerce software worth its salt has these capabilities.
If I had to pick the 5 most important shopping cart usability features they would be:
- Allow me to checkout as a guest
- Only ask for information that’s needed to complete the transaction
- Show my progress as they go through the checkout process
- Be transparent, don’t surprise me with any extra fees at the end
- Use a fast, reliable server that won’t timeout when I click “Submit Order”
Infographic by – Invesp
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