Case Study: Animal Welfare League Australia

Client Profile

The Animal Welfare League Australia incorporates the state-based Animal Welfare League organisations. This national partnership is driven to ensure the welfare of the nation’s animals. The foundation of the collaboration between state Animal Welfare Leagues is a shared vision to be at the forefront of companion animal welfare, providing a framework for consistent and improved standards of care, treatment and quality of life. The AWLA seeks to be recognised as the peak companion animal welfare organisation in Australia by providing information and research on important animal welfare issues to the pet industry, local and federal government.

What e-CBD Did for AWLA

Overview

e-CBD provided a complete design and online marketing solution involving social media and traditional marketing strategies.

Specific Solutions

Web Design

• Designed the AWLA Website
• Advised on branding considerations

Social Media Marketing

• Designed and developed social networking presences on Facebook and MySpace
• Advised on social media marketing strategy
• Implemented tracking measures to determine estimated ROI

Search Engine Optimisation

• Ensured the organisation had a highly visible presence across major search engines